Retail 360: Holiday Merchandising

October 21 | 8:00 AM - 10:00 AM
Please & Thankyou | Virginia Beach

The holiday season is one of the biggest opportunities of the year for retailers, but great holiday merchandising is about more than adding festive décor.

It’s about making shopping easy, inspiring, and memorable.

Join us for a special, hands-on Retail 360: Holiday Merchandising experience at Please & Thank You, where we’ll explore how thoughtful displays, product groupings, gifting ideas, customer flow, and atmosphere can help turn holiday traffic into intentional purchasing moments. 

Led by Brandi Zenzel and Becky of Please & Thankyou, this interactive morning will use the store itself as our classroom. Attendees will enjoy networking, coffee, and seasonal bites before walking through real-world holiday merchandising strategies they can take back to their own businesses.

What We'll Explore

Throughout the morning, we'll take a closer look at the customer journey and the merchandising decisions that can make holiday shopping easier and more engaging, including:

• First Impressions: Does your business immediately feel holiday-ready?
• Giftability: Are customers able to quickly identify products that make great gifts?
• Merchandising Zones: How can bundles, price points, and cross-merchandising help guide purchasing decisions?
• Customer Flow: What happens when your store gets busy, and can customers still shop easily?
• The Sensory Experience: How do scent, warmth, atmosphere, and visual details contribute to the overall experience?
• Checkout Strategy: Are there natural opportunities for add-ons, impulse purchases, and simple upsells?
• Creating a Feeling: How can you help customers take home a piece of the experience, not just a product?

See It in Action

One of the highlights of the morning will be a hands-on demonstration with Becky, showing how to start with one product and turn it into a simple, gift-ready bundle by adding complementary products, clear pricing, and an easy upsell.

And these ideas aren't just for gift shops.

We'll talk about how the same approach can work across different types of retail businesses, including:

• Apparel & Accessories: Turning individual pieces into a complete look or gift
• Gift & Specialty Retail: Creating themed bundles by occasion or price point
• Florists: Pairing plants, pots, cards, and seasonal products into a ready-to-gift package
• Spa & Wellness: Pairing gift cards with candles, lotions, and other products to create a more tangible gifting experience 

The goal is simple: make purchasing decisions easier for your customer while creating an experience that feels thoughtful and intentional.

You'll Leave With More Than Inspiration

This Retail 360 experience is designed to help you turn ideas into action.

Throughout the morning, you'll be encouraged to think about your own business and identify:

• One holiday customer you want to better serve
• One display or merchandising zone you can improve
• One bundle or gifting opportunity you can create
• One quick win you can put into action within seven days

You'll also have time to connect with other local retailers, share holiday challenges, and learn from what others are doing as they prepare for the season. 

Who Should Attend?

This event is designed for retailers and customer-facing businesses preparing for the holiday season, including:

• Boutique and apparel retailers
• Gift and specialty shops
• Florists
• Jewelry and accessory retailers
• Spa and wellness businesses
• Home and lifestyle retailers
• Any retailer looking to improve their holiday merchandising and gifting strategy

No matter what you sell, the focus is on creating clarity, ease, and emotion throughout the shopping experience.

Event Details

Retail 360: Holiday Merchandising
Date: October 21
Time: 8:00 AM - 10:00 AM
Location: Please & Thankyou, Virginia Beach

Coffee and seasonal bites will be provided.

Space is limited for this interactive experience. Register today and leave with practical ideas you can put to work in your business before the holiday shopping season is in full swing.