In today’s retail landscape, your storefront doesn’t start at your front door—it starts on your customer’s phone. Instagram has become one of the most powerful tools to drive discovery, build community, and turn followers into loyal customers. But for many retailers, keeping up with content, trends, and consistency can feel overwhelming.

Retail 360: Insta-Ready Retail is a hands-on, practical workshop designed to help you confidently show up online and use Instagram as a true sales channel—not just a marketing tool. Through a guided, step-by-step approach, you’ll learn how to define your voice, create content that connects, and build a system that makes showing up easier and more sustainable.

Whether you’re running a boutique, managing a retail team, or wearing all the hats as a small business owner, this experience gives you the tools and clarity to strengthen your digital presence and drive real results.

What to Expect

During this interactive workshop, attendees will:

• Learn how to define and document a clear brand voice that makes your content feel authentic and consistent across every post.
• Discover the types of content that not only engage your audience but actually drive sales and build community.
• See a live, start-to-finish demonstration of how to create a week’s worth of Instagram content using AI tools.
• Build a 30-day content calendar tailored to your business, ready to implement immediately. 
  Walk away with a simple, sustainable weekly system designed to save time and reduce content stress.

This is a working session—not just a presentation. Attendees are encouraged to bring a laptop and come ready to participate, create, and leave with content in hand.

Led by Rachael Seda, CEO & Co-Founder of Mix+Shine Marketing

Rachael Seda is CEO and Co-Founder of Mix+Shine Marketing, a full-service digital marketing and social media agency focused on bringing national exposure to retail, health and wellness, and food and beverage brands.

Recognized by TopRank as one of the Women Who Rock Social Media, Rachael has built a career helping brands connect with their audiences in meaningful and measurable ways. She has led award-winning campaigns, launched successful consumer brands, and worked with organizations to navigate major shifts in digital communication.

Since founding Mix+Shine in 2014, she has helped businesses grow through smart strategy, creative storytelling, and practical execution. She is also a 2023 CoVaBIZ NextGen Award honoree, co-host of The Corporate Dropout podcast, and serves as President of the Entrepreneurs’ Organization (EO) Southeast Virginia chapter.

Known for her energetic, approachable style, Rachael brings a mix of real-world experience and actionable insights—making complex marketing strategies feel simple, doable, and immediately relevant.