Virginia Retail Matters 2026
A State of Retail Event

Virginia Retail Matters
10:30AM - 11:30M: Registration/Headshots/Networking
11:30AM - 2:00PM: Lunch/Presentation
This exciting event will bring together retailers, industry experts, and forward-thinking professionals to delve into the latest trends, challenges, and opportunities shaping the retail sector in Virginia.
About
This luncheon will include a presentation of an in-depth retail study commissioned by Retail Alliance and conducted by Main Street America. The study analyzed current sales statistics and retail trends, blending them with national and state findings from their Small Business Survey of micro and small brick-and-mortar retailers across the U.S, to provide an in-depth look at the State of Retail in the U.S. and, in particular, Virginia. Every attendee receives a printed copy of our award-winning report.
In addition to sharing the research results, we will also have presentations and panel chats on important retail and consumer trends and challenges.
What should I wear?
- Business casual or professional attire is encouraged. There will be photo opportunities and headshots available.
How will this event help my business?
- You will walk away with actionable insights on what’s next for retail in Virginia, allowing you to make adjustments with confidence.
What if I can’t afford to attend?
- Retail Alliance members receive discounted rates, and we offer scholarships for eligible members. Reach out to discuss your situation—we want as many local retailers as possible to benefit.
Will it be worth taking time away from my store?
- The event is designed to maximize your time, with a focused program packed into a lunchtime session. You’ll gain insights that can save or make your business money, helping you work smarter, not harder.
Will headshots be provided?
- Yes! Professional COMPLIMENTARY headshots will be offered during the networking hour from 10:30–11:30 AM. Arrive early and take advantage of this opportunity. Learn more about Bob Harper Portraits
Do I have to be a Retail Alliance member to attend?
- No! This event is open to all retailers, both members and non-members.
What does my ticket include?
- Your ticket includes lunch, the printed retail study and your professional headshot.
Will there be time to network?
- Yes—there’s dedicated time at the start of the event for networking with peers, partners, and speakers.

Matthew Wagner, Ph.D. serves as Chief Innovation Officer at Main Street America. In this role, he is responsible for leading the Innovation Team, focused on internal and external research, new business support, and piloting, testing, and launching new ideas, tools, and technologies.
Prior to his work at Main Street America, Dr. Wagner had a dual role of Director, Global Community Affairs, and President of Johnson Redevelopment Corporation at SC Johnson, a $10 billion global consumer products company (Glade, Raid, Windex, Ziploc, etc.). Since 2011, he had international responsibilities driving the company’s $35 million philanthropy strategy in sustainability and workforce/economic development areas.
Agenda
| September 24 | |
| 10:30 AM - 11:30 AM | Registration/Networking |
| 11:30 AM - 2:00 PM | Lunch/Presentation |
- Retailers
- Small business owners
- Local and State government
- Main Street organizations
- Financial institutions
- Commercial real estate
- Economic Development Authorities
- Chambers of Commerce
- Trade Associations
- Local Delegates
Research in partnership with:
For More Information:
Norfolk, Virginia 23510
United States 757.466.1600

