Virginia Retail Matters 2026

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Thursday, September 24, 2026

10:30 AM - 2:00 PM (EDT)

Hampton Roads Convention Center

1610 Coliseum Drive Hampton, VA 23666-4350 United States

* Registration open until 9/10/26 at 9:25 AM (EDT)

Sponsorship Opportunities

Category: Signature Events

Virginia Retail Matters

The retail landscape is changing. Discover what's happening, why it matters, and what successful businesses are doing about it.

10:30AM - 11:30M: Registration/Headshots/Networking

11:30AM - 1:00PM: Lunch/Presentation

1:00PM - 2:00PM: Fireside Chats

Gen Z Unfiltered: What the Next Generation Really Wants from Local Retail
AI, Retail, and What's Coming to Hampton Roads

The retail landscape is changing faster than ever. Consumer spending habits are shifting, technology continues to reshape operations and small businesses are navigating everything from workforce challenges to economic uncertainty. Virginia Retail Matters brings together the research, insights, and conversations retailers need to stay ahead of.

Be among the first to explore the latest findings from our exclusive Virginia retail study and gain practical takeaways on the trends influencing consumer behavior, business growth, Main Street revitalization, artificial intelligence, local sourcing, workforce development, and more.

About

Join us for a luncheon and presentation of an exclusive research study on Virginia's retail landscape, commissioned by Retail Alliance and conducted in partnership with Main Street America.

This year's research explores some of the most important issues facing retailers and small businesses today, including:

The changing consumer economy and what it means for your customers
Emerging AI tools and how businesses are putting them to work
Workforce trends, including the evolving expectations of Gen Z
The growth of local sourcing and "Made Local" retail
The impact of tariffs, supply chain pressures, and economic uncertainty
The future of Main Street retail in Virginia
Consumer trends that will shape the remainder of 2026 and beyond

More importantly, the report moves beyond simply identifying trends and focuses on what they mean for your business, your employees, your customers, and your community.

Following the presentation, attendees will hear from industry experts and thought leaders during fireside chats exploring the role of AI in retail and what the next generation of consumers expects from local businesses.

Whether you're a retailer, entrepeneur, community leader, economic developer, financial institution, commercial real estate professional, or simply invested in the future of Virginia's economy, Virginia Retail Matters will provide valuable insights, practical strategies, and meaningful connections to help you prepare for what's next.

FAQ

What should I wear?

Business casual or professional attire is encouraged. There will be photo opportunities and headshots available.

How will this event help my business?

You will walk away with actionable insights on what’s next for retail in Virginia, allowing you to make adjustments with confidence.

What if I can’t afford to attend?

Retail Alliance members receive discounted rates, and we offer scholarships for eligible members. Reach out to discuss your situation—we want as many local retailers as possible to benefit.

Will it be worth taking time away from my store?

The event is designed to maximize your time, with a focused program packed into a lunchtime session. You’ll gain insights that can save or make your business money, helping you work smarter, not harder.

Will headshots be provided?

Yes! Professional COMPLIMENTARY headshots will be offered during the networking hour from 10:30–11:30 AM. Arrive early and take advantage of this opportunity. Learn more about Bob Harper Portraits

Do I have to be a Retail Alliance member to attend?

No! This event is open to all retailers, both members and non-members.

What does my ticket include?

Your ticket includes lunch, the printed retail study and your professional headshot.

Will there be time to network?

Yes—there’s dedicated time at the start of the event for networking with peers, partners, and speakers.

Guest Speaker

Matthew Wagner, Ph.D.

Matthew Wagner, Ph.D. serves as Chief Innovation Officer at Main Street America. In this role, he is responsible for leading the Innovation Team, focused on internal and external research, new business support, and piloting, testing, and launching new ideas, tools, and technologies.

Prior to his work at Main Street America, Dr. Wagner had a dual role of Director, Global Community Affairs, and President of Johnson Redevelopment Corporation at SC Johnson, a $10 billion global consumer products company (Glade, Raid, Windex, Ziploc, etc.). Since 2011, he had international responsibilities driving the company’s $35 million philanthropy strategy in sustainability and workforce/economic development areas.