Retail 360: Through the Eyes of Your Consumer
Food & Beverage Edition
Retail 360: Through the Eyes of Your Consumer
Learn to evaluate your business the way your customers do.
Event Overview
Retail 360: Through the Eyes of Your Consumer Food & Beverage Edition is an interactive, in-person workshop designed to help restaurant, café, and hospitality operators evaluate their business through the lens of their guests. Hosted at The Dirty Buffalo, this session provides a real-time, guided walkthrough of the customer experience—from arrival to checkout—using a structured assessment tool. Participants will gain practical insights into what today’s diners notice, value, and remember, and how those moments directly impact repeat business, reviews, and revenue.
Why Attend
Running a food and beverage business day-to-day can make it difficult to see your operation objectively. This workshop helps you step out of “operator mode” and into the mindset of your customer. You’ll identify blind spots, uncover missed opportunities, and walk away with clear, actionable improvements you can implement immediately. Whether it’s increasing table turns, improving service consistency, or enhancing first impressions, this session is designed to help you elevate your guest experience and drive stronger business results.
Who Should Attend
- Restaurant owners and operators
- General managers and assistant managers
- Front-of-house leaders and supervisors
- Hospitality and service teams
- Café, bakery, brewery, and quick-service operators
- Anyone responsible for customer experience, service standards, or daily operations
Led by Caitlin McKenna, Director of Recruiting & Training – The Dirty Buffalo
We are thrilled to have Caitlin McKenna facilitate this edition of Retail 360. Caitlin brings deep expertise in:
· Team training and development
· Front‑of‑house service standards
· Operational efficiency
· Hospitality culture
· Guest experience enhancement
· Recruiting and retaining high‑performing foodservice talent
The Dirty Buffalo is known for consistency, strong service culture, and operational discipline across multiple locations — and Caitlin’s leadership plays a huge role in that reputation. Attendees will learn not only what to evaluate in their operations, but also how to coach their teams to uphold higher guest‑experience standards.
Let’s shift habits, sharpen awareness, and create a customer experience that keeps shoppers engaged, delighted, and coming back.
Annual Presenting Sponsor
Event Sponsor
For More Information:
101 W Main St Suite 905Norfolk, Virginia 23510
United States 757.466.1600